John Walden
Founder, Strategist

Sitting at a conference table holding a whiteboard pen.
Optimal fit is shared purpose, emerging from clarity, communicated consistently over time.
The Digital Vision
Today—in digital—the distance between business strategy and marketing strategy is so small as to be irrelevant. In other words, online, digital IS the business!
Digital marketing applied as an isolated commodity or process is no longer viable. It is true that this approach can and does produce short term—sometimes impressive —results. But it is a short runway and burnout is inevitable. We know, we’ve been there.
We believe that integration of digital marketing strategic planning with core business planning is the only way to ensure long-term, sustainable outcomes—the only way to produce conditions for an optimal fit.
Select Clients
Imaginasium
Assessment and recommendation
Developed vendor acquisition strategy for key client —as a network partner
Bestslope Designs
Advisor
Ongoing new business and marketing strategy support
Search Engine Academy
Positioning as a Bold Act of Creation (workshop)
Magnify ROI
Positioning as a Bold Act of Creation (workshop)
Emerse Design
Positioning as a Bold Act of Creation (workshop)
StrayWild
Positioning as a Bold Act of Creation (workshop)
Hayden Data
Assessment and recommendation —with MySalesButler
Developed recommendations for expansion of relationship with client
Elevate Spa
Assessment and recommendation —with MySalesButler
Developed strategic recommendations for proposal to the sales team
Vista Equipment
Assessment and recommendation + Digital Sales Funnel —with MySalesButler
Developed recommendations for expansion of relationship with client
Geyser Systems
Digital Sales Funnel + Account management and planning —with MySalesButler
LokiUSA
Digital Sales Funnel + Assessment and recommendation —with MySalesButler
Developed recommendations for expansion of relationship with client