About Walden

John Walden

Founder, Strategist

Sitting at a conference table holding a whiteboard pen.

The impact of tech has been profound and I’ve come to accept that constant disruptive change is normal.

I continue to observe that the basic moves of human communication and relationships remain the same—even as the means of production undergo rapid, sometimes shattering, change.

Digital Marketing is the quintessential land of shiny new toys. It is critical to understand and stay grounded in principles and not become entranced by feature sets.

The relationships I have—and will have—anchor and enable the scope and depth of the work my agency takes on—from both the perspective of creativity and scale.

As a solo-preneur I have no full-time staff—every project is an opportunity to leverage the strength and talent of the networks and communities with which I am engaged.

My office is a desk in an open-plan co-working space. And I live where I want to—rural western Colorado.

Optimal fit is shared purpose, emerging from clarity, communicated consistently over time.

The Digital Vision

Today—in digital—the distance between business strategy and marketing strategy is so small as to be irrelevant. In other words, online, digital IS the business!

Digital marketing applied as an isolated commodity or process is no longer viable. It is true that this approach can and does produce short term—sometimes impressive —results.  But it is a short runway and burnout is inevitable. We know, we’ve been there.

We believe that integration of digital marketing strategic planning with core business planning is the only way to ensure long-term, sustainable outcomes—the only way to produce conditions for an optimal fit.

Select Clients

Imaginasium

Assessment and recommendation

Developed vendor acquisition strategy for key client —as a network partner

 

Bestslope Designs

Advisor

Ongoing new business and marketing strategy support

 

Search Engine Academy

Positioning as a Bold Act of Creation (workshop)

 

Magnify ROI

Positioning as a Bold Act of Creation (workshop)

 

Emerse Design

Positioning as a Bold Act of Creation (workshop)

 

StrayWild

Positioning as a Bold Act of Creation (workshop)

Hayden Data

Assessment and recommendation —with MySalesButler

Developed recommendations for expansion of relationship with client

 

Elevate Spa

Assessment and recommendation  —with MySalesButler

Developed strategic recommendations for proposal to the sales team 

 

Vista Equipment

Assessment and recommendation + Digital Sales Funnel  —with MySalesButler

Developed recommendations for expansion of relationship with client

 

Geyser Systems

Digital Sales Funnel + Account management and planning  —with MySalesButler

 

LokiUSA

Digital Sales Funnel + Assessment and recommendation  —with MySalesButler

Developed recommendations for expansion of relationship with client